No matter how good, smart or quick we think we are, every design project (from a chair to a villa…from a pen to a shopping center) comes out from multiple layers of drawings and hard work.
After meeting the client (the project), our creative side of mind runs fast browsing our inner knowledge and experience. Looking for the “right” idea and direction. Trusting our instinct is crucial. It is the Energy that gives power to the project.
Pages and pages of sketches and drawings define the shape, the details and so the function.
There’s no trick here.
It’s a beautiful long and intense process.
This is the only reason why every successful project has the depth, made of layers of work, time, materials, techniques and passion.
TRUST THE BEAUTY